Genre is a French
word and it means ‘’sort’’ or ‘’kind’’. It’s a word which categorizes different
type of media text such as music, movies, literature, etc. From my last year
media coursework I focus on an opening of a movie. I aimed to look like an
action movie by using different conventions of the action genre. For instance, I
had two main characters, playing the role of protagonists who were fighting
against the antagonist. For this year course I decide to challenge myself and
film a music clip. At the beginning of the year I was thinking to make a Rock
music video. What changed my mind was my recent switch from Rock to Funk. What
I decide to focus on this year coursework is a music video accompanied with a
song made by very Eastern European band called Dubioza Kolektiv. I thought it
would be interesting to work on something which is not so popular in England.
Dubioza
Kolektiv is a Bosnian band. They focus on the Eastern European motives such as
the positivism of the eastern European people, their love to be with people.
Moreover, in my opinion they make really funny and interesting songs which won’t
let the audience feel sad or depressed.
The song
which I am going to use in my video is called U.S.A.. The genre of the
particular song could be considered as a hybrid genre. In the song there are
different eastern motives like eastern folk rhythms, punk and a little bit of
reggae. I will use different generic convention such as dancing characters,
sunny weather, music instruments such as accordion and saxophone. Moreover, I
will try to use some country animals like cows, horses and sheep. One of the
most important generic conventions which I have to include in my video is the
traditional drinks such 
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